• The burning question: How does our desire affect our performance in sports?
• Key Point: If you REALLY want to win, you'll train harder and give it your all during competitions. It's like aiming to get the high score in a video game!

• Introduced by McClelland and elaborated by Atkinson.
• The theory says motivation has two sides:
  • 📈 Wanting to succeed (Imagine the feeling when you score the winning goal!)
  • 📉 Wanting to avoid failure (Nobody likes to be the reason their team lost, right?)

• McClelland and Atkinson think of achievement motivation as a part of your personality.
  • Some people are more driven by success than the fear of failing. They're called high achievers.
  • Others are more scared of failing than they are driven to succeed. They're the low achievers.
• But here's the twist: If there's a high chance of winning and great rewards, even the low achievers might want to give it a go!

There are 5 components

• Personality Factors: Who you naturally are.
• Situational Factors: What's happening around you.
• Resultant Tendencies: Your behavior based on your personality and the situation.
• Emotional Reactions: How you feel about the outcome.
• Achievement-related Behaviours: How you act based on your motivation.